Meet the Team

Together we bring decades of automotive, data, technology, repair and financial product experience to create the Magic.

David Sturtz

Founder & CEO

David’s been trying to improve the way people own their cars since he co-founded RepairPal with Aaron in 2007. His team’s proprietary data and patented algorithms brought quality and transparency to the auto repair industry. He’s also held executive product and marketing positions at automotive software industry leaders including Xtime, Dealer-FX and TrueCar, where he learned the intricacies and limitations of this massive industry.

Previously he worked as a technology stock analyst on Wall St. and ran a small global macro hedge fund. He holds degrees in engineering, political economics and geography from UC Berkeley and Stanford University.

Aaron Tavistock

Co-Founder & CTO

Aaron has spent more than 20 years designing and building complex, data-rich applications, and leading key growth initiatives across several industries. Known as an expert in delivering innovative, reliable, cost-saving solutions and strategies that improve productivity in a fast-paced environment. Committed, flexible, and hands-on with a proven progressive career reflecting strong leadership experience that builds and leads highly motivated teams. Highly praised for work ethic, attention to detail, problem-solving and communication skills, and successful delivery of work.

Pat O’Brien

Co-Founder & President, Ensurety Ventures

Pat has spent more than 30 years in the automotive financial services industry, always looking for better products and services to offer his clients in senior business development roles at Pat Ryan Assoc. and BancOne Insurance. In 2000 he founded Ensurety to offer financial and insurance products uniquely tailored to the needs of his automotive retailer, repair facility, credit union, mobile retailer, insurance carrier and other B2B and B2C customers.

In 2018, he purchased Driven Solutions, a 54-year-old motor club previously owned by Ford and Citi, to offer a comprehensive array of automotive service offerings to 15 million drivers across all 50 states. Pat attended Western Illinois University.

Brian Fox

Co-Founder & Vice President, Omega Auto Care (an Ensurety company)

Brian founded Omega Auto Care to bring a higher level of customer care to the vehicle protection industry. Over the past 15 years he’s grown the company to offer a broad array of warranty, vehicle service contract and insurance products via B2B and B2C channels. His products cover hundreds of thousands of vehicles across all 50 states, delivering a high-touch, personalized service that generates customer loyalty and fantastic reviews. Brian’s previously held sales and business development roles and is an Iowa Hawkeye alumni and fanatic.

Arthur Krupsky

Head of Design

A driven and creative user experience designer going on 20+ years producing intuitive and innovative web and native app designs that address users, engineering and marketing alike within the constraints of distribution and monetization objectives. He enjoys the research and strategy phase the most and then architecting the user experience to bring it to life. Working as a senior or founding designer at LivePerson, EasyPost, AppDynamics have given him the opportunity to manage lots of projects, both in-house and within agencies as well as lead many national and international creative/development teams.

Amy Poss

Customer Care Manager

Amy has spent more than a decade finding ways to solve customer problems and generate smiles. Her team has earned an enviable record of customer satisfaction (4.5/5 stars over hundreds of thousands of customers). To deliver CarMagic’s Effortless Experience she manages a team of automotive experts that support customers across live phone, chat and email channels.

Patrick O’Brien

Customer Claims Manager

Like many at CarMagic, Patrick has loved cars since he was a kid. He’s worked in automotive service for more than 14 years, helping customers with their auto repair issues in real-time. Since 2012 he’s been leading a team of automotive claims experts, helping resolve hundreds of automotive issues for customers every day. Patrick and his team cover drivers in need of maintenance and repair, as well as working closely with roadside assistance and answering dozens of customer questions that come in daily.


Our Mission

People have hated fixing their cars since they started driving them, and the headaches have barely improved in decades. Whether it’s not knowing what your car needs, where to get work done affordably and competently, and how to do it with minimal disruption to your life, it’s a burden every driver faces. And the disjointed barrage of emails, marketing texts and warning lights doesn’t make it easy for anyone.

We designed CarMagic to deliver Effortless Ownership™, built on a 100% mobile technology and data platform that optimizes your experience.

We’ve analyzed millions of vehicles’ service records to forecast their need for service, points of failure and cost of maintenance. With CarMagic you never have to worry about what your car needs, where to get work done, how much it should cost, and whether the work is done right. We manage it all for you and only alert you for updates and quick approvals, all with just a few taps on your phone.

Today we offer plans to affordably maintain and repair your car, but our vision goes well beyond this.

Investors & Advisors

Brian Abrams


Brian is a disruptive thinker who brings 15+ years of digital product and customer experience across various areas of the automotive industry, including OEMs, ecommerce, and retail networks. In addition to automotive, he’s transformed B2B and B2C platforms with AI and automation for countless Fortune 500 companies, small businesses, and consumers across many other verticals.

Solving market, consumer, and business pain points through technology and experience is what drives his customer obsession every day. Brian has a BA in Business from The University of Georgia and an MBA in Marketing from Georgia State University, along with seats on education boards for Customer Experience programs.

Steve Moretti


As a veteran of the online automotive industry, Steve has spent 23+ years in strategy, marketing, and business development roles. During his career, he has specifically helped grow the consumer and partnership initiatives of Chase, Capital One,, Kelley Blue Book, TrueCar, RepairPal, and Agero. In addition, Steve is a successful entrepreneur and advisor, having developed multiple website properties/brands, and consulted with numerous companies. He holds a B.S. in Business Administration (with a major in Operations and minor in Economics), and a M.B.A. (with a concentration in Finance) from the University of Delaware.

David Dwelley

Investor & advisor

Dave spent 30 years in the semiconductor industry as designer, engineering manager, and design center founder for Linear Technology, and then serving as CTO for Maxim Integrated, retiring in 2021. He’s also a car guy, owning and repairing several 1960s-era Fords. Dave holds a BSEE degree from UC Berkeley.

Greg Adams

Chief Data Scientist

Greg is an artificial intelligence and machine learning expert focused on the automotive, transportation and retail industries. He’s consulted for numerous Fortune 500 companies, providing guidance on product testing methodologies, statistical methods, conversion funnel analysis, cross-channel contamination, power and sample size calculations, and signal processing in the context of noisy, long-tail distributions. Greg was on the faculty at Carnegie Mellon University, teaching research methods and economics in the Department of Social & Decision Sciences. He holds a BS from Rice University and a PhD from the University of Iowa.

Adam Galper

Investor & advisor

Adam was the co-founder and CTO of Xtime, the leader in SaaS solutions for optimizing the automotive dealership service experience. Adam has founded several venture-backed enterprise software companies since the early 1990s and now enjoys advising and investing in startups across many domains, especially automotive. Adam has degrees from Yale and Stanford in computer science, biochemistry, and biomedical informatics.

Erica Sietsma


Erica has 20 years of B2B SaaS technology experience holding business development, product, operational, technology, M&A, and strategy leadership roles primarily in the automotive retail sector. Her deep product and automotive industry knowledge have earned her recognition as a subject matter expert on the topics of automotive retail technology, customer experience, and the automotive SaaS landscape. Erica is Founder and Managing Partner of ESSA Ventures providing consulting and advisory services for startups creating technology for good.

Bob Dubow

Investor & advisor

Bob has 35 years experience in finance and operations management including serving as President of Nolo Press and Golden Smog West, Inc. He has led the acquisition or sale of more than two dozen businesses and has a degree in economics from UC Berkeley and an MBA from the University of Virginia.

Gaurav Kohli

Investor & advisor

Gaurav is a serial entrepreneur with 4 successful startups. In 2011, he founded JustShareIt, the 1st peer-to-peer car sharing marketplace, and sold the company to Fox Rent-A-Car, where he has been the CTO, including through its sale to EuropCar. Gaurav was also a founding member at Xtime, the leading service and CRM platform for automotive dealerships. He was also previously a partner of Altos Research, the leading provider of real-time information and analysis to the real estate industry. He enjoys investing and advising in startups across many domains. Gaurav holds a BBA in Finance & Banking; an MSIS degree from HPU in Oahu, Hawaii.

David Coolidge

Investor & advisor

David’s career spans more than 30 years in progressive corporate and operating leadership roles in the Aftermarket and OEM segments of the Light Vehicle, Heavy Vehicle, and Specialty Vehicle industries. He has served as a CEO or President since 2005, transforming a global division of Bosch and two PE portfolio companies (Gearbox and Nivel). Currently CEO of Coolidge Consulting LLC, he serves OEM/aftermarket suppliers, aftermarket distributors, PE firms, start-ups, and executive coaching clients. David served on the Board of 12 organizations across the automotive aftermarket and University of Illinois. Coolidge earned a BA in Economics from DePauw University, an MBA from the University of Illinois- Chicago, and a Master’s in Accounting from DePaul University.

Dina El Toukhy

Investor & advisor

Dina has more than 13 years of experience practicing and managing advanced analytics, with a primary focus in the insurance industry. She has identified $400M a year in revenue loss surrounding AI/machine learning and utilizing data as an asset to transform Farmers Insurance into a market leader in underwriting and loss prevention. She also built agent compensation models that used $150M of annual tailored incentives to drive a broad set of strategic KPI’s. Her technical skills range from SQL, Python, image recognition models, and now expanding into PMO. Dina was born and raised in CA and attended Cal State Fullerton University with focus in Accounting.

CarMagic is backed by the power of Ensurety Ventures, Home of Omega Auto Care and DriveAmerica. With more than 15 million members nationwide, Ensurety has been committed to delivering customer delight since 1968.